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'The Art of UP'

When it comes to immersing the audience; you want them to forget that they are watching a CG product and throw themselves into the story, believe it is real, identify with the world/characters. CG generated art can be very 'neat' and obvious, this could be a sound way of pulling the viewer out of the world.


“how do you get something to feel handmade in the computer? The computer creates a geometric perfection, but that handmade quality is about imperfection.” Ricky Nierva- pg20

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